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Published on:

3rd Jan 2017

EP78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly. 

IN THIS EPISODE YOU’LL LEARN:

  • How the “Me” and the “We” cycles affect your business and how you can leverage it to your advantage.
  • How you can build your brand’s personality, which will make your paid traffic more profitable.
  • Dominate Web Media’s approach to the overcrowding of Facebook advertising and Ralph’s advice for dealing with ad load.  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 77: 7 Biggest Traffic Takeaways from 2016

Dominate Web Media’s Facebook Ads Specialist Certification

Pendulum: How Past Generations Shape Our Present and Predict Our Future by Roy H. Willimas and Michael R. Drew

The New Definition of Branding (And 4 more ways digital marketing will evolve in 2016)

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

New Ecommerce Strategies Webinar

Listen for free

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam