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Published on:

24th Sep 2019

EP220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

This week we’re talking about how to build a profitable AND scalable agency.

Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how to systemize your agency.

IN THIS EPISODE YOU’LL LEARN:

  • The 4 characteristics Tier 11 looks for in their employees: emotional intelligence, humble when it comes to change, enthusiasm for learning, and marketing IQ
  • The 4 tools that run Tier 11 and how they’re being used daily: Slack, Trello, Tetra (?), Zoom
  • The 3 tips to systemizing your business: Create a checklist of your SOP, have a shared document, and make sure you’re consistently updating
  • How Tier 11 is acquiring new customers: Facebook ads, podcast leads, cold traffic funnel, and referrals

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join The New Rich

Grit: The Power of Passion and Perseverance

The Checklist Manifesto: How to Get Things Right

Oli Bilson’s Website

Slack

Trello

Tettra

Zoom

Digital Agency Expo

Tier 11

Full-Time RV Family

DigitalMarketer Certifications and Master Classes

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam