full

full
Published on:

6th Aug 2019

EP213: The New Facebook Messaging Landscape with Mikael Yang of ManyChat

In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic.

IN THIS EPISODE YOU’LL LEARN:

  • How ManyChat got started and their strength in making decisions quickly and efficiently 
  • ManyChat’s plans for integrating onto more messaging platforms (WhatsApp, SMS, iMessage, etc.)
  • The future of iMessage after its new enrollment with Shopify’s live chat feature
  • The #1 mistake businesses are making around Messenger marketing: Messaging isn’t THE marketing strategy, it’s PART of your marketing strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Oli Billson

Neil Patel

ManyChat

Team Traffic

Messenger Marketing & Chatbot Mastery

Conversations Conference

Mikael on LinkedIn

Episode 94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

AdCritter for Agencies

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam