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Published on:

30th Jul 2019

EP212: 3 Essential Tactics Every Facebook Marketer Should Know

This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads.

Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each.

IN THIS EPISODE YOU’LL LEARN:

The problem with asset customization and dynamic creatives: they don’t aggregate social proof
How to use a pre-sell article as an instant experience by using it on your landing page
Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Customize Your Ad Creative for Placements

Bring Brands and Products to Life with Instant Experience

Reach a Broad Audience with Dynamic Ads for Products

Your Complete Guide To Product Catalogs for Facebook Dynamic Ads

Create a Catalog

Catalog Best Practices

Episode 196: Instagram Ads—What You Should Know

Molly on Instagram

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Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic

Helping marketing directors and CMOs master paid traffic and conversions!

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Kasim Aslam