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Published on:

27th Feb 2018

EP138: How iRestore Laser Hair Growth Increased Facebook Return on Ad Spend by 90%

Join Kevin from iRestore Laser Hair Growth as he discusses how he increased his Facebook ad spend from $30,000 to over $170,000 per month while also increasing return on ad spend by 90%...all while being in one of the toughest markets on Facebook.

Between the hard to target audience, the TOS limitations Facebook has on “Before & After” photos, and trolls leaving negative comments, it was a tough challenge. But Kevin shows how he was able to overcome each hurdle in order to grow his business.

IN THIS EPISODE YOU’LL LEARN:

  • How to target hard to find audiences on Facebook.
  • The one change you need to make to the way you view Facebook ads to drastically improve your effectiveness.
  • What you should do when people start leaving negative comments on your Facebook ads (« Like calling you a “Snake Oil Salesman,” even though you know your product works).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam