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Published on:

20th Feb 2018

EP137: How to Optimize & Scale Your Facebook Ads with Split Tests & Dynamic Creative in 2018

If you’re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.

Join us as we share guidelines on how to use them, the results and pitfalls we’ve experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier—all while being Facebook friendly!

You’ll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don’t compete against each other and so you can lower your cost per acquisition.

IN THIS EPISODE YOU’LL LEARN:

  • The new tool that lets you effectively split test your Facebook ads on a much smaller budget.
  • How we cut our cost per acquisition from $30 to $9 on one Facebook campaign.
  • The reason you should continue running a Facebook ad, even if it “loses” a split test.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam