full

full
Published on:

30th Jan 2018

EP134: How to Follow Facebook Messenger Terms of Service in 2018 (Part 1 of 2)

Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger, you’re going to need to approach it differently.

And you can do just that by following the Facebook Messenger terms of service. In Part 1 of this two-part series, Dan Gamito from ManyChat joins us to talk about the strategy you need to follow to maximize your Facebook Messenger marketing results in 2018 and beyond.

IN THIS EPISODE YOU’LL LEARN:

  • How to follow the Facebook Messenger terms of service to maximize your results over the long term.
  • Generate webinar signups using this Facebook Messenger strategy (« even if your customer never sees your landing page).
  • Why it’s not our job to help people solve their problems, and what we need to focus on instead.
  • Simple questions you can ask to segment your audience using Messenger.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

AdCritter for Agencies

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam