Episode 492

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Published on:

23rd May 2023

[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months

In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.

In This Episode, You'll Learn:

  • 00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads
  • 00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast
  • 00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic
  • 00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet
  • 00:10:08 Lessons on Twitter Growth and Effective Thread Writing
  • 00:13:08 Case Study Provides Quick and Valuable Insights
  • 00:15:21 Long-term Success Demonstrated in Six-Month Google Ads Campaign Screenshot
  • 00:17:20 Customer Acquisition Model Tailored for Law Firms
  • 00:20:52 Tracking and Targeted Leads in Law Firm Marketing
  • 00:24:19 Leveraging Social Media for Law Firm Marketing
  • 00:27:30 Offline Tracking: A Game Changer for Large Ad Campaigns
  • 00:31:11 Small Law Firms' Profitability Relies on Smaller Settlements
  • 00:32:30 Setting Up Proper Conversion Tracking in the Services Industry
  • 00:40:19 Tracking Data Points to Maximize Results
  • 00:41:39 Assessing Viability of Accident Cases for Law Firms
  • 00:46:19 Scaling Online with Offline Conversion Tracking

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam