Episode 435

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Published on:

18th Oct 2022

WTF is a Pixel-less Funnel? With Depesh Mandalia

What is a "pixel-less" ad campaign?

On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.


Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook. 


IN THIS EPISODE, YOU'LL LEARN: 

  • The "pixel-less" ad campaign 
  • This week's nugget: How to use Facebook's built-in reporting tool
  • The loss of data as a result of the iOS 14 update 
  • A content-first approach to marketing
  • Why you need to stop taking people out of Facebook
  • The best way to learn about ads: spend your own money on ads
  • How to consistently feed the algorithm with good data
  • Depesh's definition of a good ad


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam