Episode 397

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Published on:

7th Jun 2022

Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque

Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14.

Topics Covered

08:25 - Ryan shares an overview of the “Ask Method” and how it works for businesses

12:39 - How the internet is evolving and what “Web 3.0” means for marketers

15:35 - What “Zero-Party” data is and why it’s so important for marketers

23:24 - Why zero-party data makes it easier to have sales conversations

28:14 - Case studies and examples from different industries using the “Ask Method”

Resources Mentioned

Free Masterclass

Our Partners

Conversion Fanatics

Solutions 8 - The Best Google Ads Agency In The World

DigitalMarketer | Marketing Tools & Training

Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic

Helping marketing directors and CMOs master paid traffic and conversions!

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Kasim Aslam