Episode 672

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Published on:

18th Feb 2025

Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)

Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break down which brands took big swings and which ones completely missed. Plus, they dig into the politics creeping into the Super Bowl, the unexpected Ontario ad (yes, Canada bought a Super Bowl slot), and the massive flex that was Tom Brady’s $2M watch deal. Whether you love ads, hate ads, or just want to know which ones made Ralph’s skin crawl, this is a breakdown you don’t want to miss.

Chapters:

  • 00:00:00 – The Return: Ralph & Lauren Take on Round 2
  • 00:00:39 – The Ads That Made Us Cringe (Seriously, Why?)
  • 00:02:27 – Effective But Uncomfortable: Ads We Hated but Remembered
  • 00:05:49 – Tugging at the Heartstrings: The Emotional Plays That Hit (or Missed)
  • 00:13:45 – When Ads Get Political: The Ontario Ad, Trump, and More
  • 00:19:26 – The Biggest Letdowns: Ads That Flopped Hard
  • 00:25:01 – What We Learned: Key Marketing Takeaways from Super Bowl 2025

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam