Episode 626

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Published on:

10th Sep 2024

Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success

Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and data-driven strategies for YouTube success, touching on examples of creators who grew massive followings through relentless focus and adaptation. Ralph and Lauren discuss the importance of staying committed while being open to pivoting when necessary, all while staying attuned to the evolving landscape of content creation. Whether you're a seasoned creator or just starting, you’ll walk away with great advice for building long-term success!

Chapters

  • 00:00:00 – Kicking Off with Ralph and Lauren: Welcome to Perpetual Traffic
  • 00:00:26 – Frustration Friday: From 9 Hours of Sleep to Karaoke All-Nighters
  • 00:01:32 – VidSummit Takeaways: Free Swag, Smoothie Channels, and Elevator Rides
  • 00:02:48 – Creator Insights: How Consistency Builds YouTube Giants
  • 00:10:28 – The Hard Truth: You Need Grit and Resilience for Long-Term Success
  • 00:12:10 – Obsess Over the Data: How YouTubers Crack the Code
  • 00:16:45 – Real Talk: Why Consistency Alone Won’t Guarantee Success Without Market Insight
  • 00:20:08 – Is Your Market Shrinking? Knowing When to Pivot or Press On
  • 00:28:13 – Wrapping Up: Lessons, Links, and What Comes Next on Perpetual Traffic

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam