Episode 725

full
Published on:

22nd Aug 2025

The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months

Today, we’re breaking down a lead generation case study that resulted in a 397% increase in revenue and a 356% boost in gross profit. The business, which was stuck at $620,000 in annual revenue, shot up to $2.5 million after just six months of applying the right strategies. 

We dug into the client’s existing assets, found multiple lead magnets, and used them to target different pain points across a broader audience. The result was a more engaged audience, a more diversified funnel, and ultimately more conversions. 


If you’re struggling to scale, it's time to rethink your marketing strategy. Stop pushing for immediate sales and start creating a nurturing experience for your audience. Listen in and learn how you can adapt our lead gen strategy to fit your business. 



In This Episode:

- Lead generation case study results breakdown

- Step 1: Moving from simple to complex funnel strategy

- Step 2: Installing the CPL/nCAC reducer framework

- Step 3: Deploying the digital velocity engine for ad creation

- Final results summary: 397% revenue increase




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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 


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We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/ 

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Connect with Ralph Burns: 

LinkedIn - https://www.linkedin.com/in/ralphburns 

Instagram - https://www.instagram.com/ralphhburns/ 

Hire Tier11 - https://www.tiereleven.com/apply-now 


Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo  

Consult Mongoose Media - https://mongoosemedia.us/ 

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam