Episode 465

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Published on:

3rd Feb 2023

[Part 2] The Future of AI & Machine Learning in Advertising

In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer require a middleman and encourages listeners to start exploring AI now. Kasim stresses the dangers of connecting AI systems and highlights the importance of responsible management of AI by businesses. The episode provides valuable insights into the future of AI and its potential impact on the marketing industry.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 - Discovering AI & ML(Machine Learning)
  • 00:02:16 - Navigating AI Interactions: The Importance of Governance
  • 00:04:52 - The Dilemma of AI Governing AI: A Potentially Disturbing Reality
  • 00:07:44 - How AI is Transforming the Workforce
  • 00:09:53 - Is AI Replacing Human Jobs? The Future of Work
  • 00:16:51 - The Battle of Giants: Google vs. Facebook - A Call for Mediation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam