Episode 678

full
Published on:

11th Mar 2025

The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)

Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, assess, and secure top talent—without wasting hours on the wrong candidates. From leveraging LinkedIn outreach to using automation tools like JazzHR, they reveal how to streamline the hiring process while keeping it personal. Learn why a sniper-like approach to recruiting outperforms traditional job boards, how to use knockout questions to filter applicants, and why discovery calls are essential in evaluating culture fit. Whether you’re hiring your first employee or scaling a global team, this episode will help you hire smarter, faster, and more effectively.

Chapters:

  • 00:00:00 - Kicking Off: Hiring Smarter, Not Harder
  • 00:00:56 - Meet Josh Hill: The HR Sniper Behind Tier 11’s Hiring Strategy
  • 00:02:45 - The Secret to Hiring Right: Why Core Values Matter More Than You Think
  • 00:04:02 - Finding Rockstars: The LinkedIn Recruiting Playbook
  • 00:06:33 - How to Craft Outreach Messages That Actually Get Responses
  • 00:07:46 - The Discovery Call Hack: Filtering Candidates Without Wasting Time
  • 00:16:21 - Automating Your Hiring Process: How JazzHR Saves Hours
  • 00:26:49 - Stop Wasting Time: How to Eliminate Bias in Hiring
  • 00:27:08 - The Must-Ask Questions That Reveal True Experience
  • 00:28:20 - AI & Automation: The Hiring Game-Changer You Need
  • 00:29:51 - AI vs. Human Judgment: The Future of Recruitment
  • 00:30:43 - Why Discovery Calls Are the Make-or-Break Hiring Step
  • 00:35:43 - Simulation Tasks: The Ultimate Test for Candidate Success
  • 00:42:44 - The Hiring Cheat Code: Using Data to Make the Right Decision
  • 00:50:31 - Onboarding Done Right: How to Keep A-Players Once You Find Them
  • 00:52:04 - Wrapping Up: Next Steps to Transform Your Hiring Process

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam