Episode 582

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Published on:

5th Apr 2024

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)

Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development.

Chapters:

  • 00:00:00 - Kickoff: Welcoming Listeners to the World of Perpetual Traffic
  • 00:01:40 - Synergy or Silo? Debating Sales and Marketing's Best Fit
  • 00:03:55 - Digital Marketing Maze: Navigating Complexity for Success
  • 00:05:01 - Align for Impact: Why Sales & Marketing Need to Be In Sync
  • 00:09:29 - Evolving Roles: Adapting Sales and Marketing for Growth
  • 00:12:37 - Seamless Handoffs: Bridging Sales to Operations for Efficiency
  • 00:18:35 - Unified Incentives: Crafting Harmony Across Departments
  • 00:21:27 - Retention Mastery: Keeping Customers in the Long Run
  • 00:22:08 - Meet the Retention Specialist: Your Business's Best Friend
  • 00:24:11 - The Personal Touch: Revolutionizing Customer Retention
  • 00:26:15 - Client Success Revolution: A Department Dedicated to Keeping Customers
  • 00:30:27 - Retention Systems: Building Effective Strategies for Loyalty
  • 00:36:57 - Wrapping Up: Key Takeaways on Retention and Achieving Business Excellence

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam