Episode 418

full
Published on:

19th Aug 2022

Creating Killer Tik Tok Ads with Savannah Sanchez

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator.

On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez. 

The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook advertising, TikTok's advertising tool will seem fairly straightforward. The even better news is that you don't have to chase followers to get your ads seen on the platform. TikTok prioritizes good content above everything else. 

Listen in as Savannah shares some of the top-performing TikTok ad templates and pro tips on how to create a TikTok ad that drives engagement and gets you noticed. 

IN THIS EPISODE, YOU'LL LEARN:

  • Best practices on how to run ads on TikTok
  • All you need to know before you start running ads on TikTok
  • Behavioral targeting and why TikTok users hate ads
  • Creative hooks that work well on TikTok ads
  • Savannah's top 5 TikTok ad templates
  • Understand that TikTok is not for all types of brands
  • The pros and cons of using TikTok's automated creative button
  • How to manage your TikTok ad spend,  placements, and targeting

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam