Episode 601

full
Published on:

11th Jun 2024

(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team performance. Learn how even industry giants like Disney succeed by focusing on training and smart delegation. Tune in for tips, stories, and strategies that will make you rethink your approach to leadership.

Chapters:

  • 00:00:00 - Welcome to the Provincial Traffic Podcast
  • 00:00:39 - Embracing Your Inner Neanderthal in Business
  • 00:02:00 - Disney's Secrets to Delegation
  • 00:04:35 - The Role of Training at Disney
  • 00:07:47 - Becoming the Most Useless Person in Your Company
  • 00:10:34 - Steps to Effective Delegation
  • 00:15:12 - Ralph's Personal Journey to Effective Delegation
  • 00:20:26 - Final Thoughts and Calls to Action

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam