Episode 432

full
Published on:

7th Oct 2022

Lessons from a Reality TV Icon with Willie Robertson of Duck Dynasty (Part 2)

Want to know how to build an exciting personal brand in a few easy, actionable steps?

On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. 

Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust.

Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand. 


IN THIS EPISODE, YOU'LL LEARN: 

  • How the Duck Dynasty was born
  • The role of authenticity in personal branding
  • Willie's biggest successes and failures 
  • Why you need to embrace the possibility of failure
  • Ways to invite opportunities into your life
  • How to differentiate yourself in a competitive market
  • Side note: how to raise your kids the right way


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam