Episode 422

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Published on:

2nd Sep 2022

What's Working Now in Facebook Advertising (Part 2) with Kobi and Ralph

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?

On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to troubleshoot the campaign.

Listen in as Kobi shares the effectiveness of using data, numerous tests, and iterations to improve the performance of your campaigns.


IN THIS EPISODE, YOU'LL LEARN:

  • How long before you start seeing returns from your campaigns 
  • Doubling down on ads that work
  • How funnel analytics can increase conversions
  • Test and learn your way to smarter ad campaigns
  • The power of improving just one metric on your campaign 
  • Disqualifying and retargeting leads


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam