Episode 426

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Published on:

16th Sep 2022

(Part 2) How to Be Everywhere Online in Less Than 1 Hour/Week

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. 

On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are. 

All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create valuable content and make sure your content shows up everywhere your connected consumers look. But why is this so important? As Kasim explains, when people start looking for information about a particular subject and everything they find has been created by you, you instantly become an authority. 


You don't have to settle for market share. Tune in to learn how you can become a key player in your industry and use retargeting ads to follow your target market all over the internet.


IN THIS EPISODE, YOU'LL LEARN:

  • How "digital herpes" can make you omnipresent in 2022
  • The power of combining ads with omnipresent retargeting
  • Benefits of omnipresence in marketing
  • How to build a super effective remarketing campaign
  • The cost of digital omnipresence
  • Practical ways to come up with new content ideas
  • How to hire content editors that fit your brand needs
  • The first step to developing a content-burning machine


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam