Episode 504

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Published on:

4th Jul 2023

How Lauren Petrullo Got 3,000+ Pinterest Clicks to PerpetualTraffic.com in 30 Days

In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.

Chapters:

  • 00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo
  • 00:01:39 Discussion about the unexpected pleasure of smart toilets
  • 00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest
  • 00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles
  • 00:12:37 The longevity of Pinterest pins: How they outlast other social media posts
  • 00:16:12 How to repurpose content for success: Optimizing your social media channels for Pinterest
  • 00:17:52 Breaking stereotypes: The potential of Pinterest for B2B brands
  • 00:20:01 Harnessing Pinterest for brand visibility and traffic
  • 00:23:10 The power of an ideal Pinterest pin: A case study of generating 1200 impressions and numerous clicks
  • 00:26:03 Boosting conversions with Pinterest tracking without spending on ads
  • 00:30:51 Inspiring action with Pinterest: The unique advantage of Pinterest over other social platforms
  • 00:33:15 The ease of creating stunning pins with Pinterest's Rich Pin feature

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam