Episode 486

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Published on:

2nd May 2023

How an eCommerce Brand Scaled From $1K to $15K/Day with Molly Pittman

Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.

In This Episode, You'll Learn:

  • 00:00:00 - Molly Pittman catches up on her last 3-5 years on Perpetual Traffic
  • 00:05:03 - A new consulting mastermind and an exciting agency launch
  • 00:08:47 - The benefits of podcasting for personal growth
  • 00:10:29 - The evolution of the speaker's business model and expertise
  • 00:12:16 - The shift from selling information to selling access in business
  • 00:16:54 - The agency model turned on its head
  • 00:19:51 - A dad's impressive basketball skills and the importance of advertorials for scalability
  • 00:25:17 - How to sell health products by sparking curiosity and targeting interests
  • 00:29:07 - Successful ad campaigns for bloating products
  • 00:33:19 - Short makeup tips for older women
  • 00:37:49 - Hybrid strategies for successful businesses in 2023 and beyond
  • 00:40:12 - Molly Pittman shares her insights on combating rising costs and promoting her brand

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam