Episode 496

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Published on:

6th Jun 2023

How AI & AI-Powered Ads Will Completely Transform Your Marketing

In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries.

Chapters:

  • 00:00:00 - Finding Hope in Challenging Times
  • 00:03:08 - The Evolution of Innovation: Chat GPT is Just the Beginning
  • 00:06:37 - Unlocking the Power of Search Traffic: Maximizing Results with Three Categories
  • 00:09:57 - The Future of Content Creation: Google's AI and the Changing Landscape
  • 00:11:20 - Revolutionizing Google Ads: Contextual Ads and Their Impact on Marketers
  • 00:17:26 - The Dark Side of Search Engines: Content Theft and its Consequences
  • 00:19:04 - Is Google Monetizing Another Product? Insights from a Digital Marketing Expert
  • 00:25:43 - Revolutionizing Ad Delivery: AI's Role in Targeted Advertising
  • 00:28:04 - The Importance of Specificity: Enhancing Ad Experience with Rich Content and Unique Features
  • 00:32:27 - How a Massive Brand Became a Fan: The Power of Pure Content in Pay Ads
  • 00:38:10 - Unlocking the Power of Pillar Content: Creating Impactful Pieces for Maximum Reach

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam