Episode 556

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Published on:

5th Jan 2024

Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale?

Ralph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ads, highlighting how the strategic use of these platforms in tandem can significantly amplify marketing outcomes. Additionally, the episode delves into the revolutionary influence of AI in shaping contemporary marketing strategies. Ralph and Kasim offer in-depth insights into why the integration of AI is indispensable for enhancing the effectiveness of marketing campaigns and securing a competitive edge in today's fast-paced digital marketplace.

Chapters:

  • 00:00:00 - Kick-Off: Introduction and Preview of Traffic and Conversion Summit
  • 00:07:15 - Exploring Opportunities: Joining the Driven Mastermind
  • 00:08:20 - Industry Evolution: Tracing the Path of Digital Marketing
  • 00:12:54 - AI Revolution: Its Impact on Digital Marketing Strategies
  • 00:19:50 - Navigating Challenges: Addressing Attribution in Today’s Marketing Landscape
  • 00:23:26 - Shifting Paradigms: New Trends in Media Buying and Digital Marketing
  • 00:26:04 - Wrapping Up: Anticipation for the Upcoming Traffic and Conversion Summit

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam