Episode 386

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Published on:

26th Apr 2022

Episode 386: Crash Course on Hiring a Virtual Team with Shaina Weisinger

Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House, to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn’t be the one doing all the work this time around. She’d create the processes, the SOPs, make them efficient, document them, and pass the baton. She designed a recurring, replicable model and built her business up from the ground like that. Not only does she have incredible processes for the work her company does, she has well-oiled processes for hiring people to do that work—both domestic and overseas.


Listen in for some practical advice on building systems that work and hiring the right people for each and every job.


IN THIS EPISODE YOU’LL LEARN:

  • Shaina’s step-by-step hiring process (and how she weeds people out) 
  • What’s included in the video they require all potential hires to make
  • Which job listing platform works best (and which one to avoid)
  • Pros and cons of hiring talent from overseas (and how to pay fairly) 


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam