Episode 375

full
Published on:

18th Mar 2022

Episode 375: The Most Important Google Episode We’ve EVER Done

If you’re running Google ads, you need to get on board with Performance Max immediately

 

On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now.

 

Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.”

 

IN THIS EPISODE YOU’LL LEARN:

  • What experience/know-how you need to run Performance Max without an agency
  • What the New Customer Acquisition feature means (and how to use it) 
  • What will happen when Performance Max takes over Smart Shopping on June 30
  • Why you absolutely shouldn’t use Performance Max without videos ready to go 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam