Episode 370

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Published on:

1st Mar 2022

Episode 370: Why You Probably Failed with LinkedIn Ads and the 3 Things You Can Do to Have Success | Interview with AJ Wilcox

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible.

 

Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why only 4% of LinkedIn users are actually posting and how that works in your favor 
  • How comments, likes, and shares affect LinkedIn’s algorithm
  • How to feed Bing interest data into LinkedIn (and why you’d want to)
  • Why targeting is so specific and lead quality is so high on LinkedIn 

 

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam