Episode 368

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Published on:

22nd Feb 2022

Episode 368: The Secret to Successful YouTube Ad Campaigns with Aleric Heck

Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes.

 

In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice.

 

Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead?

 

IN THIS EPISODE YOU’LL LEARN:

  • Tips for optimizing your ad campaigns off qualified leads, not any old leads
  • Why (and how) to use 3D laser-focused layered targeting strategies
  • Aleric’s expert opinion on advertising on each of the other social media channels
  • Why NOW is the time to stake your claim on YouTube

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam