Episode 351

full
Published on:

24th Dec 2021

Episode 351: A Not-So-Secret Software that Can 2x Your Ad Campaigns with John Moran, Chief Strategist at Solutions 8

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.

 

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool.

 

Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How to identify common denominators between closed deals
  • What one thing to track if you track nothing else
  • How to choose a CRM tool out of the 5 billion on the market
  • Which CRM tool does most of the grunt work for you

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam