Episode 347

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Published on:

10th Dec 2021

Episode 347: How Kasim Solved the iOS Update Issue

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?

 

In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement. 

 

Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why everyone’s Facebook Ads campaigns died after the iOS 14 update
  • The big problem with Facebook’s Conversions API
  • Why you need Zapier and Hotjar (and everything you need to know about them) 
  • How to get the exact data iOS 14 is trying to stop you from getting

 

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Mentioned in this episode:

New Ecommerce Strategies Webinar

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam