Episode 329

full
Published on:

8th Oct 2021

Episode 329: Getting 19x Return via Facebook & Google Ads with Ralph Burns

Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer. 

 

In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results. 

 

Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability.

 

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

  • What Facebook ads and Google ads can do in tandem that they can’t do alone
  • How the 5 levels of traffic have changed recently with the new iOS updates
  • The all-important DPI squared process Tier 11 takes every new customer through
  • How to reuse data (and discard what doesn’t work) to scale your business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

New Ecommerce Strategies Webinar

AdCritter for Agencies

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam