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Published on:

21st Mar 2017

EP89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ Apiece

Join the experts and special guest Sean Patrick Simpson, CEO of Soul Space Media, as they discuss the Facebook Messenger ad campaign that produced 11,000 Facebook Messenger subscribers and a 550% ROI for Soul Space Media within a week. Listen as Sean details what they did right and what they’ll do differently in the future, so you can learn how to tap into the opportunity of Facebook Messenger ads.

IN THIS EPISODE YOU’LL LEARN:

  • The question Sean asked in Messenger that generated a 44% Lead Magnet opt-in rate (« he calls it the “perpetual loop lead”).
  • The two mistakes that lead to a 33% unsubscribe rate (« and how you can avoid them).
  • How DigitalMarketer uses the Facebook Messenger bot to engage and entertain their subscribers, and how you can do the same.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience

Episode 80: Facebook Messenger Ads: Everything You Need to Know

ManyChat

Chatfuel

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam