EP85: 6 Elements of a High Converting Ad Creative

How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

IN THIS EPISODE YOU’LL LEARN:

• The element your ad creative must contain to have a successful campaign.
• What to do if you’re not a visual person or overly creative and the free research tool you can use to overcome that so you can convey your marketing message through visuals.
• The 6-Step checklist DigitalMarketer uses to design powerful Facebook ads (« Find it in the resource section below).
• Tips and tools you can use to create strong visuals, even if you don’t have a graphic designer.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Big MagicEpisode 41: 9 Ways to Increase Landing Page Conversion Rate Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Facebook Ad Example Slide Deck Molly’s example document she gives to DM’s graphic designer [DOWNLOAD] Use This 6-Point Facebook Ad Design Checklist Before Launching Your Next Campaign (…and draw inspiration from 20 critiqued ads!) Facebook Ad Design Checklist Dreamstime

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Show Page Notes

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Mentioned in this episode:

AdCritter for Agencies