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Published on:

24th Jan 2017

EP81: How Laura Roeder Grew MeetEdgar to 7,000+ Users

Special guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company.

IN THIS EPISODE YOU’LL LEARN:

  • The “catch-all” strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too).
  • The three strategies MeetEdgar uses to generate leads and move them through the Customer Journey towards a conversion (« use this as inspiration within your own company).
  • The messaging and hook MeetEdgar uses to connect with people who aren’t aware of their product.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: MeetEdgar Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam