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Published on:

29th Nov 2016

EP73: 3 Ways to Use the Facebook Pixel to Create High Converting Ad Campaigns

Are you confused or frustrated by the Facebook pixel?

 

The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.

 

IN THIS EPISODE YOU’LL LEARN:

  • The most important parts of the Facebook pixel so you can master them and put your campaigns on the path to success.
  • The easiest way to use the “new” pixel for tracking, and how you can set it up. 
  • How telling Facebook what you want will give you important data for scaling your campaign AND will help Facebook show your ad to people who are most likely to opt-in.
  • The six ways you can retarget people on Facebook, and how you can use this to create lookalike audiences as you scale.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

How to Use Facebook Advertising Pixels to Create High Converting Ad Campaigns

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam