EP66: Creating Content that Converts with Laura Hanly
Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.
People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.
IN THIS EPISODE YOU’LL LEARN:
- How many "touch points" people need before they'll make a purchase.
- Laura Hanly's three key elements to a successful marketing campaign.
- The two different types of content.
- How Laura makes content creation less stressful.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 30: Ad Targeting: A B2B & B2C Case Study
Find Laura's book, Content that Converts, on her site or on Amazon.
Press and hold link to visit the page
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!
Mentioned in this episode:
