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Published on:

23rd Aug 2016

EP59: 7 Facebook Ad Critiques

Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and eCommerce offers on the Facebook ad platform. Keith, Molly, and Ralph reveal what works and what doesn't with the hooks, headlines, and calls to action of these ads.

 

To see the images of each ad visit digitalmarketer/podcast and access the Episode 59 show notes.

 

IN THIS EPISODE YOU’LL LEARN:

  • How Concordia University uses a great "hook" and "copy specificity" to sell women on going back to school.
  • A classic ad copy formula (used by SaaS company, SamCart) you can apply to virtually any market.
  • How Zenreach uses ad copy to drive video ad consumption (and the simple tweak that would likely improve performance).
  • Plus, we'll warn you of a recent change with the Facebook Ads manager and Power Editor that may be affecting ads you're already running.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 

Canva - Build beautiful Facebook ad images, effortlessly.

Zenreach - See the video ad Keith critiques on the Zenreach home page.

 

Press and hold link to visit the page

Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam