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Published on:

26th Apr 2016

EP42: 2 Facebook Campaign Metrics that Drive ROI

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term.

Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to lower your cost-per-click by increasing relevance score and click-through-rate.
  • The simple (but rarely used) rule of thumb that can indicate if your ad is going to work in the long-run (

    Mentioned in this episode:

    AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam