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Published on:

15th Mar 2016

EP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…

 

In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.

 

IN THIS EPISODE YOU’LL LEARN:

 

  • What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?)
  • How to “Kiss” your campaign goals (

    Mentioned in this episode:

    AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam