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Published on:

16th Feb 2016

EP32: 5-Step Facebook Video Ad Creation Process

Want to know how to create a Facebook Video Ad like a pro?  Keith, Molly and Ralph are back with Part 2 of this series on video advertising.  

 

In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.

 

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Show Page Notes

 

IN THIS EPISODE YOU’LL LEARN:

 

  • Which objective to choose when setting up your Facebook Video Ad (HINT:  It isn’t ‘Video Views’.)
  • How many ad sets you should create?  Should you use long copy or short?  And where should you start?
  • The metrics you should be monitoring so you can adjust your video ads for optimal performance.

 

Plus… a bonus addition tacked on by Keith that gives you access to a Facebook Video Ad that is enjoying immediate success.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

  • Keith’s 9-Minute Video + Long Copy Ad [Need to get this from Keith]
  • EP 31: 3 Elements of a Successful Video Ad [http://www.digitalmarketer.com/podcast/video-ad-elements/]
  • Plus This - An Infusionsoft Add-On for Facebook Ads and more. [ http://www.plusthis.com/]

Thanks for Listening!

Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam