Episode 296

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Published on:

9th Mar 2021

EP296: The Easiest Way to Market Your Business with Dave Gerhardt

The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.

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About the Podcast

Perpetual Traffic

Helping marketing directors and CMOs master paid traffic and conversions!

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Kasim Aslam