Episode 287

full

Published on:

5th Jan 2021

EP287: What Facebook Marketers Need to Know About the iOS 14 Update

You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Maurice Rahmey iOS 14 Twitter Thread

How Apple’s iOS 14 Release May Affect Your Ads

Key takeaways from Facebook’s major iOS 14 updates today

Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers

Apple’s new privacy features have further rattled the location-based ad market

Speaking Up for Small Businesses | Facebook

Verifying your Domain | Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

New Ecommerce Strategies Webinar

Next Episode All Episodes Previous Episode

Listen for free

RSS Feed

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic

Helping marketing directors and CMOs master paid traffic and conversions!

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Kasim Aslam