Episode 285

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Published on:

22nd Dec 2020

EP285: How the #1 Infomercial Host on the Planet Does Her Social Marketing with Chalene Johnson

What is one of the best social media marketers in the world doing to adapt to the constant algorithm changes? This week’s guest is the #1 infomercial host who boasts over 5 million followers and 70 million podcast downloads. In this episode, Chalene Johnson explains how she’s navigating Facebook changes, what type of content she’s posting to get the most engagement, her best-performing ad (right now!), and more.

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Chalene on Instagram

Episode 281: 5 Big Takeaways from ‘The Social Dilemma’ Movie

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About the Podcast

Perpetual Traffic

Helping marketing directors and CMOs master paid traffic and conversions!

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Kasim Aslam