Episode 275

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Published on:

13th Oct 2020

EP275: Why Is More Traffic NOT Your Problem?

More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for).

RESOURCES MENTIONED IN THIS EPISODE

DigitalMarketer Lab Plus

The Ultimate Social Media Swipe File

The Facebook Ad Template Library

The Napkin Challenge

Tier 11 Customer Testimonial (Midway Down Page)

Episode 274: The Future of Paid Traffic in 2020 And Beyond

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Conversion Fanatics

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic

Helping marketing directors and CMOs master paid traffic and conversions!

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Kasim Aslam