Episode 271

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Published on:

15th Sep 2020

EP271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business.

In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why).

You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press!

RESOURCES MENTIONED IN THIS EPISODE

Mobile/Responsive Web Design Tester

Organic Aloha Prime Steak Rub & Seasoning

The Lean Startup

Create Custom Metrics in Ads Reporting

Actions Attributed to Your Ad

Episode 166: Why Facebook Traffic is NOT Your Problem

Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic

Helping marketing directors and CMOs master paid traffic and conversions!

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Kasim Aslam