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Published on:

2nd Jul 2019

EP208: Facebook Advertising: What’s Working Now

This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing).

Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types and templates working best for them, and how Tier 11 is using a Trello board to test different concepts and hooks.

IN THIS EPISODE YOU’LL LEARN:

  • Instagram’s new update to put ads on their Explore page
  • Reach estimates for custom audiences are coming back in July (!!!)
  • Three types of ads working really well right now: Video ads with text banner at the top, ads with five gold stars at the top of the newsfeed text, Yankee Clipper ads,
  • The 2 ad templates to use: Testimonial and review
  • How Ralph is using his Trello board to change his agency

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Instagram will start putting ads within the Explore page

BOOM! By Cindy Joseph | Ad Library

Facebook Ad Library

The Five Levels of Customer Awareness

Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

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Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam