EP206: How to Leverage the 5 Levels of Awareness on Google
How do we grow brand awareness? By meeting your audience in the right place, at the right time.
Learn to do just that with Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know your brand. Molly and Mike discuss how to segment your audience, what search terms your website needs to rank for, and which of Google’s features to use for specific campaigns.
IN THIS EPISODE YOU’LL LEARN:
- The 5 levels of awareness on Google and how to use them to reach your customers
- How to combine your brand competitor and non-brand search campaigns
- How to bid on competitors without lowering your quality score and the 2 questions to ask before bidding
- Mike’s #1 recommendation for marketers looking to reach their cold traffic
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 194: The Google Ad Profit Curve with Mike Rhodes, Live from T&C 2019
Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising
Episode 205: The Secret to Hooking the Right Customer
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