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Published on:

13th Nov 2018

EP175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Looking to increase the average order value for your ecommerce business? Who isn’t, amirite?

As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum.

Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits.

IN THIS EPISODE YOU’LL LEARN:

  • The Rule of Three and how to use it to price any ecommerce product
  • How to package quantity options and where to place the option on the checkout page
  • What priority processing is versus faster shipping, and how to use it as the final upsell at checkout

How to choose an order bump depending on your product and how to combine order bumps with quantity options and/or priority processing

Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam