EP140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)
Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!
Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.
IN THIS EPISODE YOU’LL LEARN:
- What you need to know to scale your ad spend and take your business to the next level.
- The best way to test creatives for multiple ad sets and audiences.
- Why you need to use interest-based targeting (and not just lookalike audiences).
- Learn which new techniques and technologies marketers should be excited about in 2018!
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